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The US Patent & Trademark Office (USPTO) offer the Trademark Electronic Application System (TEAS). TEAS allow you to apply for a trademark, respond to a letter from the USPTO, and maintain your registration. It is not uncommon for small businesses to apply for their own federal trademark registration utilizing one of the TEAS online forms. USPTO and Nolo publishing resources listed below provide helpful resources to walk you through the TEAS registration process. Copyright registration is also covered on this website.
There are two links on the USPTO site to help you review your application before you submit your entry onto the TEAS online template:
In addition, the following Inventor Info Chat video from the USPTO provides a step-by-step example of how to enter your application beginning at the 25 minute time/slider and running through 45 minutes:
Trademark Application Nuts and Bolts from Nolo's Trademark: Legal Care for Your Business & Product Name by Stephen Fishman, J.D.
1. Select which international class(es) to assign to your mark. It is possible to apply for more than one class per mark to broaden the scope of a marks protection.
2. Decide how many marks to register. In some cases you could have a separate business and product name used as marks. In addition, the same name, phrase, or slogan could use a unique type font. When money is no object, register both separately. However, when funds are tight, select one or the other. Most trademark experts suggest registering the unadorned name. In that case, it provides the flexibility to use the name in multiple future configurations when your font is updated.
3. Determine registration choice(s) for name marks combined with graphic designs. You could register the name and graphic as separate registration(s), and/or as one combined name and graphic image. If funds are no problem, separate registrations are best. You might need to udpate your graphic in the future.
Trademark Basics -- What You Should Know Before Filing
Is a federal trademark registration right for you?
Registering Trademarks -- Trademark Registration Articles
Trademark Basics -- Drawing of Your Mark
Intellectual Property and Domain Names (Understanding Domain Names and Trademarks)